As 2011 comes to a close, business owners are developing their budgets for 2012. Take a look at where your advertising dollars were spent before you fall into the so-called “TRAP” (Television, Radio and Print). There is another, cost-effective and local option where some of your budget may be spent. NorthumberlandView.ca is a news and information website that has been in operation since September of 2007.
NorthumberlandView.ca has about 3,000 unique visitors each day and over 14,000 page views each day. NorthumberlandView.ca’s popularity has grown by leaps and bounds with content coming from more and more sources. People continue to discover that NorthumberlandView.ca is an excellent source of news, events and information in Northumberland County. NorthumberlandView.ca is independently owned and operated and content is posted as-is.
Look at what kind of advertising you did in 2011, look at how much was spent, then look at the Return on Investment (ROI) for those ads. You may have spent too much money on ads that might not have worked. Depending on the business, some advertising methods are better than others. Adding an advertisement at NorthumberlandView.ca to your advertising budget is a way of increasing exposure for your business online. One advertiser has said that in addition to increasing traffic to their website, they received a number of phone calls from potential customers who saw their phone number on their ad at NorthumberlandView.ca.
When you advertise with NorthumberlandView.ca, there are no contracts. If you want to try it out for one month, or a few months, you can. If you don’t want to continue, you don’t have to keep paying for an ad that isn’t working. Ads can be changed as often as you want. If you want to split up your advertising so it’s spread out over a longer period of time, it can. Advertising with NorthumberlandView.ca gives you a number of options for how it’s done. Monthly advertising can be purchased for between $50 and $125 per month and you will get weekly reports showing how the ad is doing. The option of Cost Per 1,000 (CPM) advertising is also available for between $4 and $10 per 1,000 impressions, which means that for as little as $40, your ad is seen 10,000 times.
So when you start work on your advertising budget for 2012, consider adding NorthumberlandView.ca to your mix.