Advertising At NorthumberlandView.ca
An Internet presence has become part of doing business. Engaging current and potential customers online has become an integral part of any successful marketing campaign.
Terry O’Reilly, host of CBC Radio’s “The Age of Persuasion”, wrote the following regarding online advertising in his book “The Age of Persuasion: How Marketing Ate Our Culture“
Click Click = Ka-Ching, Ka-Ching
The success of an online idea is measured, in part, by the number of clicks a website gets. While that number can easily go into the millions, most advertisers are interested in “unique visitors.” These are determined by counting each visitor only once, which reveals a site’s true audience size. While this isn’t an exact science (some computers are shared by two or more users), it’s a fairly good estimate ofthe reach of an ad or website. Other research refines the profiles of users and the way they interact with each site by identifying the amount of time spent on each web page, the pages within a website that get the most traffic, and where the traffic is coming from. No matter what the statistics reveal, however, the is one overriding benefit related to online marketing clicks: the consumer has sought the website out. They may even have made quite an effort to find it. Because interaction with a website is not passive exposure (like TV ads, for instance), a marketer is much more likely to make an impact through advertising online than through other media.
An advertisement at NorthumberlandView.ca drives traffic to websites and increases exposure for businesses.
NorthumberlandView.ca also offers a generous referral program. Micro sites are also available for businesses without a web site and advertisement creation is available.
NorthumberlandView.ca is a News and Information Website for Northumberland County. NorthumberlandView.ca is non-partisan, independent locally owned and operated and allows members of the public to share information with residents, visitors and others interested in what’s happening in Northumberland County.
Launched in September 2007, NorthumberlandView.ca has grown in popularity by leaps and bounds with content coming from more and more sources. More and more people are discovering NorthumberlandView.ca as an excellent source of news, events and information in Northumberland County.
On average, NorthumberlandView.ca has about 750 unique visitors per day, almost 15,000 hits per day and over 6,500 page views per day.
Northumberland County has a population of 80,963* and with 79% of Canadians use the Internet to visit news & information sites**, advertising with NorthumberlandView.ca is a practical and affordable option.
Potential advertisers have a variety of options for sponsorship available to them. For more information or to arrange a meeting to discuss advertising opportunities, E-Mail sales@northumberlandview.ca or Phone (905) 375-7306.
*Statistics Canada
** ComScore Media Metrix
